statement of intent for 'wave'
Statement of intent. I plan to make a deodorant advert aimed at the brands target audience a unisex 16-25 year olds in an exam struggling with the answers who are panicking sweating etc. Gets ‘Wave’ out of their bag and sprays and it changes their mood to calm and collected. Chucks ‘Wave’ to girl who is also struggling to show the brand is unisex. I can use a birds eye view for the image of the students panicking, then a close up of them showing their emotions, also eye-line shots to show them getting the deodorant out of their bags. A deodorant for a basketballer who’s shots aren’t all going in and it’s knocking his self-confidence, he goes off the court to spray the deodorant to cool him down, when he gets back on the court he begins to feel more confident, and more importantly the shots are going in. There will be a range of diegetic and non-diegetic sounds in the advert, To the song Stronger – Kanye West (This is because it links to the video (sport) I...
